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Gen Z adores Budweiser merch, but won't drink the beer.

To get Gen Z drinking our beer, we're buying out the entire inventory of Budweiser merchandise on the popular reselling sites Depop and Poshmark. We'll then turn around and list all of the merch for stupid cheap on Instagram for fans to buy it back. The catch is the only currency accepted is BudCoin earned exclusively by drinking real Budweiser beer.

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AD: Kelly Scollard

CW: Ken Bates