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Deflating inflation once again.

BJ's had us create the Absurdly Simple Savings campaign in 2022. Our campaign may not have solved the national inflation crisis (darn) but it certainly inflated BJ’s club membership and sales numbers. So with inflation seemingly going nowhere and our work still as relevant as ever, we launched a second round of the same campaign.  

Clio // Silver // Film // 30 Seconds and Under // Balloon Shop

Communication Arts // Award of Excellence // Digital Advertising // Balloon Shop

AD: Kelly Scollard  CW: Taylor Osborn

CDS: Mike Cicale, Todd Condie

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