Kelly

Terri & Sandy is one of the most successful and highly regarded women-run and creative-run agencies in the industry. It's a place with a rich personality and company culture, but after 13 years in business, the brand was due for a refresh. We drew inspiration from the co-founders own personal style to create a design system built around 8 custom illustrated patterns. These patterns combine bold modern accents with timeless, traditionally feminine elements (with a wink of course.) And each one tells a part of the greater story of the agency. We implemented the updated look and feel across every dimension of the brand, injecting Terri and Sandy's vibrant personality into everything they do.