BJ’s Wholesale Club has been slashing grocery bills for over 30 years. But with inflation at a historic high, shoppers are shifting from traditional grocery to Walmart and dollar stores. So how does BJ’s become bargain-minded shoppers’ first choice? By reminding them that you don’t need to be a brainiac or a coupon-clipping whiz to save at BJ’s. In fact, across TV, OOH, and social, our “Absurdly Simple Savings” campaign drove home the absurdly simple message that shoppers can save up to 25% off grocery-store prices just by walking through the door.