Outsmarting inflation one grocery trip at a time
BJ’s Wholesale Club has been slashing grocery bills for over 30 years. But with inflation at a historic high, shoppers are shifting from traditional grocery to Walmart and dollar stores. So how does BJ’s become bargain-minded shoppers’ first choice? By reminding them that you don’t need to be a brainiac or a coupon-clipping whiz to save at BJ’s. In fact, across TV, OOH, and social, our “Absurdly Simple Savings” campaign drove home the absurdly simple message that shoppers can save up to 25% off grocery-store prices just by walking through the door.
Star part of female dispatcher one voiced by yours truly in the next spot :)
What's a 360 campaign without a fresh new visual style to get our message of simple savings out there?
AD: Kelly Scollard
CW: Ken Bates