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When we pitched Orchard Valley Harvest their brief was simple: make the world notice our nuts, oh, and you have to use this dinky little mascot made from the brandname letters. We gave it some thought and agreed to give their mascot life, albeit a fundamentally flawed and tragic one. Surprisingly they bought it and thus the OVH Spells Good campaign was born and the world was introduced to this animated mascot who just desperately wants you to savor his nuts. 

We even made a series of cheeky, memorable :06 videos that are as quick as they are quippy.

AD: Kelly Scollard  CW: Taylor Osborn

CDs: Keegan Sanford, Chris Cannon

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