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 By 2050, 67 U.S cities might lose weeks of freezing days. Dairy Queen relies on the cold to make their famous frozen treat. It's time to use their platform to raise awareness. 

It's time to #stopthemelt

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INTRODUCINg 

The endangered blizzard   

Anytime the blizzard is off the menu, you can buy an Endangered Blizzard cup for the donation amount of your choosing. Bring the cup back when we have blizzards on the menu and we’ll fill it for you.

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In addition to the physical Blizzard Trackers, DQ will keep customers updated on the status of the blizzards via twitter

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Copywriters: Caroline Martin, Kathleen Stock