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Fresh Direct is obsessed with food.

Like, really really obsessed. Fresh Direct invented online grocery delivery in 2002. And after two decades, there’s one ingredient that still keeps them ahead of the competition— their completely-ridiculous, crazy-in-love obsession with fresh and sustainably-sourced seafood, meat and produce. An obsession that their foodie fanbase can certainly relate to.

Our TV spots showcase foodies who are extremely passionate about fresh, high-quality food. Sometimes to the detriment of other important things in life.

Next, we brought the obsession to the mean (read: hangry) streets of NYC with mouth-watering food photography and relatable headlines with a bit of bite.

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