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Period underwear that tells you how it works.

The topic of period underwear isn’t exactly new. Still, millions of women turn time and again to pads and tampons because they are skeptical about how exactly period underwear works.

 

We launched the line of accessible Hanes Comfort, Period underwear with a straight-talking, answers-first campaign on National Period Action Day. Alongside the campaign, we decided to put the product in women's hands with a special pop-up trade-in truck on the streets of New York City, where they could trade-in a tampon or pad for a new pair of Hanes Comfort, Period underwear.

 

In one day we handed out thousands of pairs of underwear to eager new consumers and donated thousands more pairs to womens organizations around NYC.

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AD: Kelly Scollard  CW: Taylor Osborn

CDs: Phil Fattore & Alyssa Cavanaugh

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