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We're all strong on this planet.

Planet Fitness has long been the largest gym brand in the country but their image needed a bit of an upgrade. We launched the We're All Strong on This Planet campaign as a celebration of all of the kinds of strength it takes to make up Planet Fitness. Along with our spots we launched an OOH campaign and Times Square takeover for New years Eve.

We even got to see our campaign in the sky with a drone show above NYC shown at midnight on Dick Clark's New Years Rockin' Eve broadcast.

AD: Kelly Scollard  CW: Taylor Osborn

CDs: Phil Fattore & Alyssa Cavanaugh

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